Legito PowerUp 2025 Markel Case Study: Document Automation that Benefits Customers

When Markel set out to modernize how customers access legal documents, they didn’t just streamline internal processes – they reimagined the customer experience entirely. Working closely with Legito, Markel’s digital team built a powerful self-service portal that gives clients instant access to tailored legal documents, free of charge.

  • In this case study, Legito’s Paul Marlborough joins Rihanda Markram of Markel to share how a complex legacy document estate was transformed into a high-impact digital solution now used thousands of times each month.

Key Highlights

  • Customer-facing automation at scale:
    Markel Business Hub supports up to 5,000 users per month across 25,000+ monthly sessions.
  • High engagement & measurable value:
    Customers generate more than 250,000 document downloads per year, reducing friction and increasing satisfaction.
  • Large-scale document transformation:
    A legacy estate of 926 MS Word templates was converted into intelligent Legito templates.

Key Highlights

  • Cross-team collaboration:
    Joint session presented by Paul Marlborough (Legito) and Rihanda Markram (Markel), with Paul and Legito CRO Gary Eunson travelling to Rotterdam to record an in-depth feature for the conference.
  • Live introduction + Q&A:
    Paul presented the session live in Prague, highlighting the innovation and teamwork that made Markel’s customer portal possible.

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